The Chrome extension that lets you customize your Facebook News Feed to control how you consume its content.

https://paper.dropbox.com/doc/Hash-Case-Study--BPYRKy9Abz40aFIJkPQfnsM~Ag-2L2fEBCA1xfLAX5h5jR5Q

🤔 Problem

As popular as Facebook is among its users, many people waste time on Facebook, consuming content that distracts them from what they’re looking to read and engage with on Facebook.

🤩 Solution

A less overwhelming News Feed that lets the user decide how the content is presented.

📊 Market Research

We used the Hootsuite blog as a key resource in our market research on how the global population uses Facebook.

These were our main findings:

👀 Who uses Facebook?

• 68% of Americans
• 71% of American teens
• 1.1 billion English speakers
• 13% of active Facebook users are 25-34 year old women
• 19% are 23-34 year old men

👀 How is Facebook used?

• Used daily by 66% of users
• Used by Americans for at least 58 minutes per day
• Each Facebook visit lasts 10-12 minutes