Tools: Figma, InVision, Sketch, Elementor
Skills: UX Writing, Content Strategy, Design Strategy
Team size: 7
Outcome: Elementor Kits are design assets for Elementor users to use as templates for their website creation.
*This project (including its content and all visual assets) was completed for and owned by Elementor Ltd.
A web design team leader approached me as UX Writer with the task of creating the microcopy for the web design team's Elementor Kits (templates). Kits are available to Elementor users to download for their websites and customize to their liking. Each kit's text needs to suit the design of the template, and portray the content's voice and tone as described by the designer.
The web designers and I would sit at the beginning of each project and discuss the design thinking and technical elements of the kit. Once I knew the way each template was built inside Elementor and what the designer's goals were in designing the kit, I was equipped to choose the microcopy that would achieve what they were looking to make happen.