Every step of the UX Research process for the collab design project:

👩‍💻 Competitive Analysis

We performed a SWOT Analysis on pocket, asana, and Evernote. Our goal was to understand the cloud storage/project management landscape and the different options that users choose from when finding a tool that meets their needs.

🥡 Takeaways

💪 Strengths

• Consistent branding (Evernote)
• Clear layout (Pocket)
• All features and action items are visible and easy to identify (Asana)
• Color scheme is very fluid (Asana)
• Use-case is very clear (project management/workplace) (Asana)

😬 Weaknesses & Threats

• User flow should not be confusing, it should be logical and sequential (Evernote)
• Action items should be positioned in logical places (Evernote)
• Interface layout should be consistent with conventional styles/editing menus (Evernote)
• Be focused on a specific audience/use-case (Pocket)
• Sync with relevant social networks so that there are communities and synced account data from other accounts (Pocket)
• Show an example of how the tool works (Asana)