<aside> 💡 The Chrome extension that lets you customize your Facebook News Feed to control how you consume its content.
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A lead designer approached me with the thought that as popular as Facebook is among millennials and Generation X, many users share the pain points of not only wasting too much time on Facebook, but also consuming content that distracts them from the type of content and activity they’re looking for on Facebook
hash’s value proposition is to enable Facebook users to make their News Feed experience less overwhelming by prioritizing and organizing the content they consume.
I was responsible for the entire design process and content strategy, including the microcopy.
The target audience was defined as Facebook users (primarily millennials and generation X) who find that they spend too much time on Facebook.
See the full InVision prototype
Screen 2: Marketing Site Step 2
Screen 4: Create Filter Step 2
Screen 5: Create Filter Step 3
Screen 6: My Filters Populated
Screen 4: Create Channel Step 2
Screen 5: Create Channel Step 3
Screen 1: News Feed > Time Tracker
Screen 4: Create Time Tracker Step 2
Screen 5: Create Time Tracker Step 3
There were a few key takeaways that rolled out as the UX design and writing processes came to a close:
